20 Female-Founded Indie Brands You'll Love To Support

To celebrate International Women’s Day, we wanted to shine a light on 20 incredible female-founded indie brands that deserve your attention, now and forever. Their brand stories are nothing short of inspiring; these women have persevered and...

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The Beauty Products Going VIRAL On TikTok

via Giphy If a product goes viral on TikTok it usually means one of two things: it’s either super affordable and/ or gives the most amazing instant results. The products often sell out fast – such is the power of a TikTok beauty sensation....

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10 Bad Beauty Habits You Need To Ditch Now

via Giphy Let’s be real – we all have bad habits, it’s what makes us human. However, when it comes to your beauty routine, you could be making mistakes every day that are seriously hindering your glow-up. To take your daily regimen out of the...

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5 Heatless Curl Hacks That Work SO well

Source: negin_mirsalehi / Instagram Hair health is set to be one of 2021’s biggest beauty trends since we’re still WFH. That means we’re giving our tresses a much-needed break from over-styling and heat damage. Instead, we’re masking around...

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Makeup Artists Love These New Beauty Products

You know that feeling when you find a new beauty product that doesn’t make you break out into a sweat over the cost? So good. There are plenty out there already, and new goodies hit beauty shelves every once in a while, too. To highlight the...

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Skinimalism Might Be Our Fave Beauty Trend RN

You might not yet have heard of the term skinimalism, but chances are you’ve unknowingly been seeing it all over your beauty feed since 2020. Skinimalism is the new wave of makeup that focuses on natural skin, minimal makeup, and more often...

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Bourjois 1 Second Eyeshadow

The 1-swipe-and-go eyeshadow concept is a not a new thing, but I'm surprised companies are still trying with this mostly failed concept. I've tried the Catrice version, which less ambitiously consisted of only two shades (but with 4 such combinations...

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